Würth – Würth Group donates EUR 405,000 to UNICEF


As part of a worldwide campaign week, the Würth Group once again supported the UN Children’s Fund UNICEF by making a donation to an aid program that provides children in Sudan with access to safe learning spaces and safeguards their future.



Presentation of the donation check: Bettina Würth (Chairwoman of the Advisory Board of the Würth Group) and Michael Frank (Head of Direct Selling International at Würth) present the donation check to Georg Graf Waldersee (Chairman of the UNICEF Committee for Germany) and Christian Schneider (Managing Director of UNICEF Germany).

from left to right: Christian Schneider, Bettina Würth, Georg Graf Waldersee, Michael Frank; UNICEF general assembly in Berlin on 14 June 2024. © UNICEF/Zimmermann


Children participate in a drawing session at a safe learning space (SLS)

© UNICEF/UNI464208/Elfatih



Donation as a result of a worldwide campaign week

In Berlin on 14 June 2024, the Würth Group presented a donation check to UNICEF for the seventh time. The occasion for the donation was the Group’s RW WORKOUT Week, a worldwide sales campaign in which inside and sales staff team up, this year raising a total donation of EUR 405,000.

“Millions of children around the world cannot go to school. With this donation for safe learning spaces in Sudan, we want to restore access to education for children in the midst of the deep education crisis so that they can not only go to school, but also be kids despite the difficult situation,” says Bettina Würth, Chairwoman of the Advisory Board of the Würth Group and member of the UNICEF Committee for Germany, on the company’s commitment.


Sudan: safe learning spaces for children

The donation will be used for the UNICEF aid program aiming to provide safe learning spaces for children in the midst of the brutal conflict in Sudan. Even before the outbreak of the ongoing armed conflict in Sudan, around 8.5 million children needed humanitarian aid. Today, the country faces one of the largest displacement and education crises in the world. Around 14 million children need humanitarian aid and 19 million children are no longer able to attend school due to the closure of 18,000 schools in conflict areas. In addition to a lack of education, children are at risk of being recruited by armed groups and subjected to sexual violence.

The donation will serve to set up safe learning spaces providing children and adolescents with access to protection, social contacts and education. UNICEF equips the learning spaces with learning materials and toys and sees to the psychological and psychosocial support of children. If the safety situation does not permit for children to attend school in person, they can learn at home using an e-learning program on solar-powered tablets. The UNICEF facilities also support family members by providing them with access to water and healthcare.

Georg Graf Waldersee, Chairman of the UNICEF Committee for Germany, says: “For the seventh consecutive year, numerous dedicated employees of the Würth Group have shown exceptional commitment during its campaign week, making a significant contribution to UNICEF’s work for children in need. We would like to express our sincere thanks to the Würth Group for supporting UNICEF’s work once again. The current humanitarian situation in Sudan is dramatic; the armed conflict has caused great hardship for millions of children and families. In a situation like this, providing children with protected, safe spaces and enabling them to continue learning, playing and exchanging ideas with others is of vital importance, helping them to better process what they have experienced and to regain courage.”


About the RW WORKOUT Week

For more than 34 years, RW WORKOUT Week has been an integral part of the cooperation between the inside staff and the sales force of Würth Group companies. During this ride-along campaign, inside employees accompany sales representatives on their daily customer visits. This does not only boost their cooperation, but also gives both the sales force and the customers the opportunity to suggest improvements and ideas to inside staff in personal conversations. More than 10,300 ride-alongs were performed worldwide within the framework of the 2024 RW WORKOUT Week.



EMR Analysis

More information on Würth Group: See the full profile on EMR Executive Services

More information on Prof. Dr. H. C. Mult. Reinhold Würth (Chairman of the Supervisory Board of the Würth Group’s Family Trusts + Honorary Chairperson, Advisory Board, Würth Group): See the full profile on EMR Executive Services

More information on Bettina Würth (Chairwoman, Advisory Board, Würth Group until 01.01.2025 + Honorary Chairperson, Advisory Board, Würth Group as from 01.01.2025 + Member of the Supervisory Board, Würth Group): See the full profile on EMR Executive Services

More information on Robert Friedmann (Chairman of the Central Managing Board, Würth Group): See the full profile on EMR Executive Services 

More information on Michael Frank (Head of International Direct Sales, Würth Group): See the full profile on EMR Executive Services 


More information on UNICEF: https://www.unicef.org + For 75 years, UNICEF has worked to improve the lives of children and their families.

UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence. 

The world’s largest provider of vaccines, we support child health and nutrition, safe water and sanitation, quality education and skill building, HIV prevention and treatment for mothers and babies, and the protection of children and adolescents from violence and exploitation.

Before, during and after humanitarian emergencies, UNICEF is on the ground, bringing lifesaving help and hope to children and families. Non-political and impartial, we are never neutral when it comes to defending children’s rights and safeguarding their lives and futures. 

And we never give up. 

More information on Catherine Russell (Executive Director, UNICEF): https://www.unicef.org/media/experts 

More information on Georg Graf Waldersee (Chairman, UNICEF Committee for Germany, UNICEF): https://www.unicef.de/informieren/ueber-uns/unicef-deutschland/-/vorstand 

More information on Christian Schneider (Executive Director, German Committee, UNICEF): https://www.unicef.de/christian-schneider/273188 + https://www.linkedin.com/in/christian-schneider-9619b562/?locale=en_US