SOCODA announces the arrival of Nadège STROESLER, as Marketing and Digital Director

SOCODA Group. A multi-specialist alliance of independent distributors serving construction and industrial companies, announces the arrival on January 2, 2023 of: Nadège STROESLER, Marketing and Digital Director, 45 years old

Graduated from ESCP Business School in 2000, Nadège STROESLER has more than 20 years of experience in marketing, digital and communication, acquired within independent groups (Intermarché, Camm Vert).

Previously, she was Marketing and Communications Director of (since July 2020). Nadège STROESLER created her own marketing and retail consulting company in October 2017 to support the launch of new concepts internationally. She worked from 2009 to 2017 at the InVivo Group, as Director of Communication, CRM and Digital for the revitalization of the Gamm Vert network, then as Director of Ecommerce and Digital for the development of e-commerce and omnichannel activity. Nadège STROESLER began her career at Intermarché as Communication Project Manager and then Communication Manager in charge of the brand and commercial animation.

Throughout her career, she has been at the service of the major challenges of the networks and brands: development of Revenue and margin, traffic creation, loyalty and customer satisfaction, brand identity, e-commerce, cross-channel, digitalization and network animation.

Nadège will develop, design and deploy the Cross Channel marketing strategy and the digital transformation of SOCODA and its distributors to contribute to the movement already underway to digitize the group.

“Nadège is a woman of the field, concrete and pragmatic who by joining SOCODA will successfully carry out your marketing and digital projects of the network. Vincent KUSS, Director of Transformation

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More information on SOCODA: + SOCODA is an alliance of 200 independent distributors serving building companies and industry, organized into five professions: Steels, Decoration, Electricity, Professional Tools and Industry and Sanitary Heating. It adresses its distributors by offering them a negotiating force and a service platform to pool their resources, develop and sustain their business. The network has more than 1,000 points of sale, 11,000 employees, 1,000 supplier partners and 440,000 professional customers for a turnover of €3,3 billion.

More information on Pauline Mispoulet (President of the Management Board, SOCODA): See the full profile on EMR Executive Services

More information on Vincent Kuss (Director of Transformation, SOCODA): See the full profile on EMR Executive Services

More information on Nadège Stroesler (Marketing and Digital Director, SOCODA): See the full profile on EMR Executive Services