OBO Bettermann – Stage set for strong brand communication: German Brand Award for OBO BlackLine

OBO Bettermann

Black can be more than just a color. 

 

With OBO BlackLine, black stands for character, design, and a clear stance. This consistent brand presentation has now been recognized: OBO’s BlackLine campaign received the German Brand Award 2026 in the category “Brand Communication – 360° Campaign”.

Together with the agency Schlasse B2B Kommunikation, we created a campaign that makes BlackLine products tangible far beyond their technical function.