Niedax – The New Generation: Three New Members of the Executive Board at the Niedax Group

The Executive Board of the Niedax Group is reorganizing itself as of January 1, 2023.

 

As of January 1, 2023, Cornelius Steele, Philipp Stiehl, and Marina Reufels will be part of the Executive Board of the Niedax Group. All three have previously held responsible positions within the group of companies.

“This is a time of great challenges, which we are able to meet robustly thanks to our long-term growth strategy. In order to position Niedax well for the future, we are taking this step to bring the next generation to the helm of the company,” says CEO Bruno Reufels. To this end, the management team has been able to draw on experienced experts from within its own ranks:

 

  • Cornelius Steele is Managing Director of the Niedax Group’s North American and African companies and Head of the Global Team. In the future, he will be responsible for Finance, HR, IT, and the sales regions of North and Central America as well as Africa.
  • Philipp Stiehl was previously responsible for the Group’s reporting. In the future, he will take over the distribution business of the Niedax Group outside Germany. Alongside Alexander Horn, he is the second shareholder in the group of companies to become part of the management team. Thus, both founding families will be represented in the Executive Board.
  • Marina Reufels will take over the areas of digitalization and international marketing. She is Managing Director of Niedax Digital, which will be merged as a separate division into Niedax GmbH & Co. KG.

 

Together with Adrian Lowiner, the three new members of the Executive Board will report to the management of Niedax Holding, Bruno Reufels and Alexander Horn. Adrian Lowiner has already been a member of the Executive Board since 2021 within sales and will in future be responsible for the international sales and project management of the Niedax Group.

Bruno Reufels, CEO of the Niedax Group, will continue to manage sales with wholesalers at the operational level. Alexander Horn, Technical Managing Director and shareholder, will continue to be responsible for production and research & development.

EMR Analysis

 

More information on Niedax Group: https://www.niedax-group.com/en/ + Niedax has been synonymous with modern electrical systems for over 100 years. Decades of experience and pioneering innovation have created the international NIEDAX GROUP. Based in Linz am Rhein, Germany, the Group currently employs a workforce of around 2500 across the globe. Niedax, Kleinhuis, Fintech, Rico, Ebo, Niedax France, Gouda Holland, ACS, Femi-CZ, For M.A., SteelLine, BVS, Excel Electrics and MOPA: these are the brands that form the NIEDAX GROUP, a strong group of companies that is now a global leader in the design and manufacture of cable support systems. A portfolio of over 50,000 products covers all your cable management systems in projects including industrial plants, office complexes, power plants and sports arenas.

Continuity defines both the company history of the NIEDAX GROUP and its management structure. Bruno Reufels has headed the group as Chairman of the Board of Management and Global Head of Sales for more than 25 years, with great success. Mr. Alexander Horn, grandson of the founding father Fritz Axthelm, is responsible in his function as managing director for the technology and development division. Together, Mr. Bruno Reufels and Mr. Alexander Horn form the dual leadership of the NIEDAX GROUP.

More information on Bruno Reufels (Chairman of the Management Board & CEO, Niedax Group): See the full profile on EMR Executive Services

More information on Alexander Horn (Managing Director, Technology, Research & Development + Member of the Executive Board, Niedax Group): See the full profile on EMR Executive Services

More information on Adrian Lowiner (Managing Director, International Sales and Project Management, Niedax Group + Member of the Executive Board, Niedax Group): See the full profile on EMR Executive Services

More information on Marina Reufels (Managing Director, Niedax Digital + Member of the Executive Board, Niedax Group): See the full profile on EMR Executive Services

More information on Philipp Stiehl (Head of Distribution Business, Niedax Group Outside Germany + Member of the Executive Board, Niedax Group): See the full profile on EMR Executive Services

More information on Cornelius Steele (Managing Director, Niedax Group’s North American and African Companies and Head of the Global Team + Member of the Executive Board, Niedax Group): See the full profile on EMR Executive Services