Alexander Bürkle – IFA 2023: Associations present sustainable technology for smart living

Alexander Burkle

Sustainable technologies in focus



Associations present pioneering solutions at the IFA 2023

From September 1st to 5th, 2023, the IFA in Berlin will open its doors and once again underline its role as a driving force for innovation and sustainability. The renowned associations VDE, ZVEH and ZVEI are proud to present themselves together in the “House of Smart Living” and thus show the possibilities of electrification, digitization and modern building technology for a climate-neutral future.


In the new “Sustainability Village” in exhibition hall 2.2, a 100 square meter model house awaits visitors, which is internationally known as the “House of Smart Living”. Here the associations demonstrate the key role of modern building technology for a sustainable future. In view of the fact that buildings in Germany are responsible for 35 percent of all energy consumption, there is enormous potential here for achieving the climate targets.

The associations emphasize the importance of consistent electrification and digitization for a drastic reduction in energy consumption in the building sector by up to 65 percent and a significant reduction in the CO2 footprint. The “House of Smart Living” impressively shows how technologies such as photovoltaic systems, heat pumps and energy storage can help to reduce energy consumption and minimize dependence on traditional energy production methods.


A connected future: from the energy management system to electromobility

The focus of these groundbreaking solutions is the networking of systems, including energy management systems, charging infrastructure for electric vehicles and the control of household appliances. The result? An electric car that is charged with solar power and household appliances that react intelligently to the availability of cheap PV power or grid purchase prices. The technologies on display are not only impressive, but also real and ready to use.

Despite this progress, the appropriate legal framework is still missing to drive the necessary transformations in the building sector, in particular the renovation of existing buildings. The associations are committed to ensuring that the decarbonization of the building sector is implemented in a socially responsible and ambitious manner and call for discussion and cooperation.


EMR Analysis

More information on Alexander Bürkle: See the full profile on EMR Executive Services

More information on Andreas Ege (Managing Partner, Alexander Bürkle): See the full profile on EMR Executive Services


More information on IFA (Consumer Electronics Unlimited) (01-05 September, 2023, Berlin, Germany): + The world’s most significant technology marketplace.

IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 130 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.

More information on Oliver Merlin (Managing Director, IFA Berlin): 


More information on the German Electrical Engineers Association (VDE): + VDE, one of the largest technology organizations in Europe, has been regarded as a synonym for innovation and technological progress for more than 130 years. VDE is the only organization in the world that combines science, standardization, testing, certification, and application consulting under one umbrella. The VDE mark has been synonymous with the highest safety standards and consumer protection for 100 years. Our passion is the advancement of technology, the next generation of engineers and technologists, and lifelong learning and career development “on the job”. Within the VDE network 2,000 employees at over 60 locations worldwide, more than 100,000 honorary experts, and 1,500 companies are dedicated to ensuring a future worth living. The headquarters of the VDE (Association for Electrical, Electronic & Information Technologies) is in Frankfurt am Main.

More information on Ansgar Hinz (Chief Executive Officer – Chairman of the Executive Board, VDE): + 


More information German Electrical and Electronic Trades Association (ZVEH): + The ZVEH represents the interests of 49,592 companies from the three trades of electrical engineering, information technology and electrical engineering. With 518,176 employees, including 45,808 trainees, the companies generate annual sales of 72.2 billion euros. The ZVEH as a federal guild association includes twelve state associations with 313 guilds.

As the Federal Guild Association for electrical and information technology trades, the ZVEH represents the following professions:

  • electrical engineer
  • information engineer
  • electrical machine builder

and the assigned training occupations ( since August 2021 ):

  • NEW: Electronics engineer for building system integration (building system integrator)
  • Electronics technician specializing in energy and building technology
  • Electronics technician specializing in automation and system technology
  • Information electronics technician
  • Electronics technician for machines and drive technology

More information on Dipl.-Ing. Stefan Ehinger (President, ZVEH): + 

More information on Alexander Neuhäuser (General Manager, ZVEH): 


More information on ZVEI: See the full profile on EMR Executive Services

More information on Wolfgang Weber (Chairman of the Executive Board, ZVEI): See the full profile on EMR Executive Services

More information on Dr. Gunther Kegel (President, ZVEI): See the full profile on EMR Executive Services




EMR Additional Notes:

  • Carbon Dioxide (CO2):
    • Primary greenhouse gas emitted through human activities. Carbon dioxide enters the atmosphere through burning fossil fuels (coal, natural gas, and oil), solid waste, trees and other biological materials, and also as a result of certain chemical reactions (e.g., manufacture of cement). Carbon dioxide is removed from the atmosphere (or “sequestered”) when it is absorbed by plants as part of the biological carbon cycle.
  • Decarbonization:
    • Reduction of carbon dioxide emissions through the use of low carbon power sources, achieving a lower output of greenhouse gasses into the atmosphere.