ZVEI – Hannover Messe partner country 2026: Brazil is the most important electrical market in South America

• The Mercosur agreement could revitalize trade relations.
• Partnership with great potential for the German electrical and digital industries

The market for electrical goods in Brazil is growing – by an average of 2.8 percent per year since the turn of the millennium. Its volume now stands at 88 billion euros. This makes it by far the largest within the Mercosur economic area, which has a market volume of 100 billion euros (projected for 2025).

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