RS Group – B&R products now available through RS

Faster, easier access to automation technology for machine builders across Europe

B&R, the Machine Automation Division of ABB, and RS, a high-service global product and service solutions provider for industrial customers, have entered into a strategic cooperation agreement to distribute B&R products via RS online and offline channels, offering streamlined online ordering, enhanced order traceability, and trusted local support. This partnership marks a significant milestone in expanding access to B&R’s automation technology, initially across major European markets and with plans for progressive expansion to additional regions. 

“This partnership with RS is key and complements our customer-focused servicing model,” said Susana Gonzalez, Chief Sales Officer, ABB Machine Automation (B&R). “We are making it easier than ever for machine builders and integrators to access B&R technology by working with one of the most reputable and digitally advanced distributors in the B2B market—ensuring streamlined procurement processes and first-class service.””

RS will make a comprehensive range of B&R automation products available through its online and offline channels where customers can easily browse and order B&R products, with the confidence of reliable delivery supported by RS’s robust logistics infrastructure. The partnership also brings full order traceability, allowing customers to track their purchases from checkout to delivery. 

This collaboration reinforces RS Group’s existing strategic relationship with ABB Group and expands its footprint in the industrial automation sector. The move aligns with RS’s mission to deliver innovation, accessibility, and reliability to its growing industrial customer base. 

“This collaboration deepens our engagement with ABB Group and, by bringing B&R’s advanced automation solutions to our customers across Europe, it strengthens our presence in the industrial automation space,” said Pete Malpas, President EMEA at RS. “We are committed to helping engineers and industrial businesses innovate faster by offering technical and application support whilst simplifying access to the world’s best technology. Our ability to combine products, services and digital solutions adds true value to our partnerships and to our customers across the region.”