Hager – Cubyko Leaf: how to integrate recycled plastic without compromising product performance?

Hager Group

Launched in 2024, the Cubyko Leaf product range contains between 27% and 32% recycled plastic per complete product, made from plastic waste collected along the coasts of Indonesia and Thailand. 

 

How did such an initiative come to life? Patricia Lamouche, Material Engineering Discipline Leader and a member of the EUREKA program as Material Science Senior Expert, shares the story of this extraordinary project.

 

How did the project get started?

The idea emerged in early 2022 in a rather unusual way: while we normally respond to market needs, the initiative actually came from Hager Group’s sponsorship team. As part of our partnership with Fabrice Amédéo, a sailor actively involved in fighting climate change and ocean pollution, we wanted to support this commitment by launching a lower-impact product for the 2024 Vendée Globe.