The EMR surveys consist of three interlocking parts
Data, facts, background information, charts and organizational charts on markets and market participants
The individual markets at a glance: size, participants, affiliated companies
Comprehensive collection of addresses with information on ownership and affiliations
Country-specific partial editions
As an alternative to the complete work, which now comprises two large binders, you have the choice among four part editions according to which countries you want to focus your marketing efforts on.
The EMR surveys give you all the information for targeted marketing
- sales planning
- new business management
- field service control
- key account management
- The complete survey also on CD-ROM or on USB-Stick
- quick, user-friendly on-screen search and sort
- select and export customer data according to your own criteria
- print user-defined lists
This gives a detailed look at 25 European countries. In-depth information about a market with a combined annual turnover of around EUR 45 bn, plus all facts and figures on wholesalers and subsidiaries, buying and marketing associations and independent wholesalers.
This survey deals with Germany as the most important electrical wholesale market in Europe with a volume of approx. EUR 8.3 bn. It includes all the wholesale groups which are represented in most of Germany's federal states. In addition to this there are surveys on the Austrian and Swiss markets.
France, where the largest groups in the industry are represented nationwide. In addition to this there are Portugal, Spain and Italy, in the latter two of which marketing associations have an especially strong position, having around 70 % of the wholesalers under their wing. Finally, the market conditions in the Netherlands, Belgium and Luxembourg are investigated.
One focal point here is the Scandinavian countries with their dense branch network and the high involvement of the electrical wholesale trade which this entails. Other investigation projects are the United Kingdom and the Republic of Ireland.
Here the Baltic States and the Central and Eastern European countries of Poland, the Czech Republic, Hungary, Slovakia, Slovenia and Croatia are in the limelight. Nine relatively 'young' markets with interesting structures offer new opportunities.
EMR surveys at a glance
A quick overview
...of the complex world of the international electrical wholesale trade
An indispensable aid
...for manufacturers, wholesalers, agents, institutions
The renowned standard work
...in the field of sales planning and key account management